“Nudging” alcohol consumption: Developing interventions to encourage drinkers to reduce alcohol consumption by switching to no/low alcohol alternatives

Project Code

MRCPHS26Br Attwood

Project Type

Dry lab

Research Theme

Population Health Science

Project Summary Download

Summary

Our environment shapes our behaviour. Understanding this relationship can uncover novel ways to encourage people to live healthier lives. This project will use choice architecture frameworks (process of designing environments to present choices in different ways) to explore how spaces that provide alcohol (e.g., pubs, restaurants) may be adapted to encourage switching from alcohol consumption to no/low-alcoholic alternatives. This will include literature scoping, discussion with stakeholders (e.g., patrons, publicans), experimental research and field trials, with a primary aim of advising policy and practice on how alcohol-providing premises can be best designed to promote positive population health.

Lead Supervisor

Professor Angela Attwood

Lead Supervisor Email

angela.attwood@bristol.ac.uk

University Affiliation

Bristol