Optimising uptake and personalisation of digital health interventions for under-served groups: a case study with the Drink Less app

Project Code

MRCPHS25Br Garnett

Research Theme

Population Health Sciences

Project Summary Download

Summary

Digital interventions can play a large role in improving public health but we need to boost their uptake and effectiveness among under-served groups (e.g., people experiencing homelessness). Despite their potential, less than 5% of adults use digital interventions as support. Using the popular and effective Drink Less app as a case study, this PhD will tailor digital support for under-served groups based on individual needs and goals. This PhD will involve data science, co-creation with stakeholders, and experimental evaluation to improve app uptake and effectiveness to reduce health inequalities by providing personalized interventions for groups facing the greatest health risks. 

Lead Supervisor

Dr Claire Garnett

Lead Supervisor Email

claire.garnett@bristol.ac.uk

University Affiliation

Bristol